Many businesses struggle to get this part of their marketing strategy right, so let’s look at a few email marketing ideas to generate fresh email leads for your next marketing campaign.
An email lead is a prospective customer who has given you their email address in exchange for valuable content (a “lead magnet”).@MO SHÉ MEDIA
Successful email marketing requires a steady pipeline of leads. Email leads have typically given you explicit consent to contact them about your products and services. This relationship should be nurtured over time to build loyalty and drive sales.
Each lead typically includes the following information:
Depending on your business, you might need extra information such as:
Having this information allows you to segment your lists and send relevant content to each group of prospects.
Below are 5 types of email leads available to marketers:
Knowing what type of lead you’re dealing with helps you craft your lead magnets accordingly. Let’s explore different ways you can generate fresh leads.
You can generate fresh leads by doing the following:
There are certain things you should and shouldn’t do when it comes to generating email leads. Below is a handy list of the dos and don’ts of email lead generation.
Email marketing is a powerful way of driving sales and nurturing customer relationships. Use the tips in this guide to generate warm leads for your next email marketing campaign.
Need an email marketing sequence for your next campaign? Contact Mo Shé Media today.
Mohammed Shehu writes on marketing, content, and tech for B2B clients in the US and EMEA regions. You can find him online @shehuphd everywhere.