Inspecting the Google Analytics code on your website, ensuring proper installation and functionality. I’ll also check for outdated or duplicate codes, mobile responsiveness, cross-domain tracking, and testing real-time reporting accuracy.
Admin configuration
This part assesses property settings, data retention, user permissions, filter configurations, goal setups, and internal search tracking. It ensures accurate data collection and security.
Report analysis
I’ll look at various reports for audience insights, traffic sources, user engagement, and performance, and also check your change history for any significant changes.
Recommendations
Based on the audit, I’ll suggest tracking improvements, admin configurations, reporting structures, and overall analytics management to optimize the website’s performance.