Google Ads Specialists
I help you set up, launch, and optimize Google Ads campaigns
Work with me to audit and optimize your PPC campaigns for more efficient spending and even more conversions.
$500k+
17+
1M+
Reasons your search ads might not be converting
There are many reasons, but here are the top ones:
Weak offer
A big budget won't fix a weak offer. Sell something at a good price that solves a painful, pricey problem.
Low budget
High-intent clicks have set prices per niche. Lowering your budget just brings you lots of poor leads.
Poor targeting
Don't target everyone, everywhere, for every keyword in your niche — you'll waste money. Be selective.
Weak ads
Dull ads or weak copy cause people to scroll past. Your ads must hook buyers and make them click.
Landing page
A poor landing page can undo your ad campaign. Make it compelling, load fast, and optimized for mobile.
No strategy
Tie your ads to other campaigns and business goals. Nurture your leads, deliver value, and make buying easy.
Call me for help with...
✅ Fixing current search ads
✅ Creating new PPC campaigns
✅ Setting up a tracking template
✅ Creating monthly/yearly budgets
✅ Setting up Google Merchant Center
✅ Copywriting ads for maximum clicks
✅ Optimizing keywords and exclusions
✅ Adding code to your website header
✅ Integrating HubSpot/Klaviyo/Shopify
✅ Link tracking through tools like Linkly
✅ Manage bids and daily budgets/caps
✅ Setting CPA/CPLs to stretch budgets
✅ Linking Google Analytics, Tag Manager
✅ Doing keyword and audience research
What I do
Navigating search ads can be complex, but I’m here to guide you every step of the way. Here’s how we can work together:
I can diagnose issues with your campaign setup, keyword selections, and bidding, and provide solutions to improve results.
I’ll help you develop a comprehensive PPC strategy that helps you capture high-intent searches for your offering. This includes identifying your target audience, setting budgets and bidding strategies, determining the most effective ad formats, and scheduling your ads to reach your audience when they’re most likely to engage.
I can assist with setting up your Google Ads account and ensure it’s secure and structured for success.
We’ll leverage Google’s robust targeting options, including keyword lists and demographic and interest-based targeting. We’ll also set up the right tags on your website and key landing pages to track conversions and provide valuable data for optimizing your campaigns.
I’ll help you set and manage your ad budget to maximize your ROAS. Using Google’s ad campaign dashboard, we’ll monitor the performance of your ads, provide ad-hoc ad reports, and make data-driven decisions to improve your campaigns.
I’ll help you choose the best ad formats and placements for your campaign (such as Search, Display, or Performance Max) and select the right objectives, whether that’s brand awareness, traffic, leads, or conversions.
From crafting strong ad copy to designing eye-catching visuals, together we’ll create ads that resonate with your target audience and encourage them to take action.
We’ll conduct tests to determine the most effective elements of your campaigns and continuously tweak them, adjusting strategies as needed to improve performance and ROI.
My process
1. Discovery
I start by getting to know your business, your goals, and your target audience.
2. Campaign creation
We write compelling ads that resonate with your target audience and inspire them to take action.
3. Audience targeting & bidding
We use advanced targeting and bidding options to place you in front of your ideal customers.
4. Monitoring & Optimization
We monitor and adjust your ads to ensure they're performing well.
5. Campaign Reporting
I provide ad-hoc reports on performance and ad spend.
Google Ads campaigns that drive conversions
Connect with your highest-intent prospects using expertly crafted ads. I leverage Google’s tracking tags and optimize your offer and landing page to help you drive brand awareness and increase conversions.
Expert advice
Receive data-backed guidance and avoid wasteful strategies.
Low fees
Keep more of your spend to invest in your campaign.
Clear comms
Get regular updates and alerts on campaign performance.
Pricing
Standard
PPC Campaign-
Ad account setup
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Audience targeting
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Conversion tracking
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Ad campaign strategy
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Ad budget management
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Ad placement optimization
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Ad copywriting and creative design
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Ad scheduling and frequency capping
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Customized ad campaigns
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Ad performance analysis
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Email and chat support
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Ad campaign reporting
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Google Tag installation
Case studies
Here are results from previous clients I’ve worked with:
HR
An HR company needed help deploying $4,250 monthly to get people to visit their website or talk to their sales team.
After five months, they got 120% more leads from their website and 166% more people asking for demos. This led to 148% more successful meetings with potential customers.
Their typical annual contract value starts at $7,000 per year. The campaign boosted their efforts elsewhere, including cold outreach and events.
Supply chain
A supply chain provider aimed at manufacturers had a monthly ad budget of $7,900.
They tried to get more customers through retargeting but the results weren't great.
I audited their ads and found some problems with ad fatigue and a non-mobile responsive landing page.
After we fixed these issues, they got 52% more leads from their website and 30% more successful demos.
SaaS
A UK SaaS company offering a £99/month subscription for finance teams had set aside a modest monthly ad budget of £1,950.
However, their messaging didn't clearly communicate the value of their product and they didn't include any case studies, success stories, or testimonials to build trust.
After implementing my recommendations, website leads increased 25%, and the rate of successful meetings rose by 35%.