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B2B Linked[In] Ads Specialist

Grow your pipeline and revenue with better B2B ads.

I help B2B teams audit and optimize their Linkedin ad campaigns to gain more conversions with a proven ads framework.

Fix your Linkedin ad Campaigns Today


Client revenue generated


Clients served


People reached online

Reasons your Linkedin ads aren't converting

Linked[in] ads may perform poorly for many reasons, but here are just a few:

Poor targeting

Beyond decision makers, are you also targeting the champions that drive deals internally? Are they at the right point in their buying cycle to consider a new solution?

Weak creative

Do your ads stand out in the sea of sameness of your audience's Linkedin feed? Would they stop, screenshot, and share your ad with their team or boss? Would you?

No A/B testing

Beyond just tweaking fonts and colors, are you testing truly different ad concepts — such as case study videos vs. product features, or display vs. text ads?

Landing page

Does your landing page feature a strong offer, compelling messaging and clear CTAs that encourage the prospect to take action? Does it load fast and read easy on mobile?

Low budget

Linkedin's minimum spend per campaign is $10/day. Are your campaigns funded well enough? Do the CPLs make sense for your business model?

No retargeting

B2B leads don't usually convert on the first try. Are you retargeting these prospects over time to build credibility and drive conversions? Have you installed an Insight tag?

Linkedin advertising support

Navigating Linkedin Ads can be complex, but I’m here to guide you every step of the way. Here’s how we can work together:

I’ll diagnose issues with your ad performance, provide solutions to improve results, and show you how to use the Linkedin ad library to research successful ads in your industry.

I’ll help you develop a comprehensive Linked[In] ads strategy that aligns with your business goals and covers every stage of the customer journey. This includes identifying your target audience, setting realistic objectives, determining the most effective ad formats, and scheduling your ads to reach your audience when they’re most likely to engage.

I’ll guide you through the use of Linkedin campaign manager, assist with setting up your Linkedin ad account, and ensure it’s secure and structured for success.

We’ll leverage Linkedin’s robust targeting options, including demographic targeting, interest-based targeting, and advanced techniques like lookalike audiences and custom audiences. If you haven’t already, I’ll also install a Linkedin Insight Tag on your website to track conversions and provide valuable data for optimizing your campaigns.

I’ll help you set and manage your ad budget to maximize your return on ad spend (ROAS). Using Linkedin’s analytics tools, we’ll monitor the performance of your ads, provide detailed ad reports, and make data-driven decisions to continuously improve your campaigns.

I’ll help you choose the best ad formats for your campaign and select the right objectives, whether that’s brand awareness, traffic, conversions, or something else. I source inspiration from the Linkedin Ads library, competitor analysis, and other sources.

From crafting strong ad copy to designing eye-catching visuals, we’ll create ads together that resonate with your target audience and encourage them to take action.

We’ll conduct tests to determine the most effective elements of your ads, and monitor and optimize your campaigns to improve performance and ROI.

My process

1. Discovery

I start by getting to know your business, goals, and ideal target audience.

2. Campaign creation

We design compelling ads that resonate with your target audience and inspire them to take action.

3. Audience targeting & placement

We use advanced targeting options to reach your ideal customers and place your ads where they'll get the most attention.

4. Monitoring & Optimization

I monitor and adjust your ad campaigns to ensure they're performing at their best.

5. Campaign Reporting

I provide regular reports on performance and ad spend, through analytics.

Done-for-you Linkedin ad campaigns that drive ROI

Connect with B2B prospects using expertly crafted ads. I leverage Linkedin’s InsightTag and optimize your offer and landing page to help you drive consideration and conversions from warm audiences.

Expert advice

Receive data-backed guidance and avoid wasteful strategies.

Low fees

Keep more of your spend to invest in your campaign.

Clear comms

Get regular updates and alerts on campaign performance.



Linkedin Ads Management
From 999/mo
  • Ad account setup
  • Audience targeting
  • Conversion tracking
  • Ad campaign strategy
  • Ad budget management
  • Ad placement optimization
  • A/B testing for Linkedin Ads
  • Ad copywriting and creative design
  • Ad scheduling and frequency capping
  • Linkedin Insight Tag installation
  • Customized ad campaigns
  • Ad performance analysis
  • Email and chat support
  • Ad campaign reporting
Best value

Case studies

Here are results from previous clients I’ve worked with:


An HR company needed help deploying $4,250 monthly to get people to visit their website or talk to their sales team.

After five months, they got 120% more leads from their website and 166% more people asking for demos. This led to 148% more successful meetings with potential customers.

Their typical annual contract value starts at $7,000 per year. The campaign boosted their efforts elsewhere, including cold outreach and events.

Supply chain

A supply chain provider aimed at manufacturers had a monthly ad budget of $7,900.

They tried to get more customers through retargeting but the results weren't great.

We audited their ads and found some problems with ad fatigue and a non-mobile responsive landing page.

After we fixed these issues, they got 52% more leads from their website and 30% more successful demos.


A UK SaaS company offering a £99/month subscription for finance teams had set aside a modest monthly ad budget of £1,950.

However, their messaging didn't clearly communicate the value of their product and they didn't include any case studies, success stories, or testimonials to build trust.

After implementing my recommendations, website leads increased 25%, and the rate of successful meetings rose by 35%.

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